The purpose of these Regulations is to set out matters concerning the planning, promotion, artwork sales, and overall operation of exhibitions organized or agency-handled by the Asian Society of Calligraphic Arts (hereinafter the "Society"), thereby enhancing the efficiency of exhibition business, protecting the rights and interests of members, and supporting creative activities.
04 / 09
In forceRegulations on Exhibition Management and Operation
전시 관리 및 운영 규정
This translation is for reference only. The Korean original prevails in case of any discrepancy.
Chapter 1 General Provisions
Article 2 Scope of Application
These Regulations apply to all exhibition-related profit-generating businesses and agency services that the Society hosts, organizes, or sponsors, or performs upon entrustment from members (or outside artists). However, matters concerning the judging and operation of the Korea Oriental Calligraphy Grand Exhibition shall follow separate regulations.
Chapter 2 Exhibition Agency Services and Planning Support
Article 3 Scope of Agency Services
To support the holding of solo exhibitions by applicant artists, the Society may agency-handle the following services.
Booking of exhibition venues and handling of administrative procedures
Exhibition planning, staging, and production assistance
Online and offline promotion and marketing
Other matters necessary for holding the exhibition
Article 4 Cost Burden and Sponsorship
① Venue rental fees and other expenses for agency-handled exhibitions (catalog production, transport, installation, dismantling, etc.) shall, following the principle that the beneficiary bears the cost, be fully borne by the participating artist.
② However, the Chairperson may, taking into account the artist's capabilities, the artist's contribution to the Society, and the Society's financial situation, ex officio provide a prescribed sponsorship or reduce or waive the agency fee.
③ The artist shall deposit the confirmed expenses into the account designated by the Society no later than 10 days before the venue rental payment deadline.
Article 4-2 Discovery of Emerging Artists and Support for Artistic Activities
① To discover young and emerging artists and to support their registration of artistic activity certification (예술인 등록), the Society may operate planned exhibitions (such as incubating exhibitions) hosted by the Society.
② To reduce the cost burden on participating artists, such planned exhibitions shall be conducted in the form of joint exhibitions (booth exhibitions or group exhibitions). Each artist shall be allocated an independent exhibition space and catalog space so that their artistic activity records can be recognized.
③ The participation fee shall be determined by a resolution of the Board of Directors, taking into account actual costs such as venue rental, catalog production, and publicity.
④ To enable participating artists to smoothly register artistic activity certification with the Korea Arts Welfare Foundation (한국예술인복지재단), the Society provides administrative conveniences such as the execution of standard contracts and the issuance of certificates of achievement.
Chapter 3 Exhibition Promotion Agency Services
Article 5 Promotion Agency Services
① To effectively promote the works of exhibiting artists, the Society provides the following services for a fee.
Posting on the Society's official website and SNS channels
Dispatch of text messages to members and publication in newsletters
Agency for registering information on major portal sites and art communities
② The fee for promotion agency services is, as a principle, KRW 330,000 per month (inclusive of value-added tax), but it may be adjusted by a resolution of the Board of Directors in response to price increases and the scope of services.
Article 6 Application and Payment
A person wishing to use the promotion agency service shall complete and submit the prescribed application form, and pay the full fee no later than seven days before the service begins.
Chapter 4 Artwork Sales and Settlement
Article 7 Sales Commission and Settlement
① When works are sold during an exhibition organized or agency-handled by the Society, the sale price shall be based on the price set by the artist.
② The Society shall collect 30% of the final sale price as a commission to cover card payment fees and other administrative costs incurred in the sales agency.
③ The remaining 70%, after deduction of the commission, shall be paid to the artist within 14 days from the day the exhibition closes, after the sale payment has been completed and the buyer's purchase has been confirmed (the 7-day return period from the date of purchase has passed).
④ Taxes and public charges arising in connection with sales (such as income tax) shall be handled in accordance with applicable laws.
⑤ If a work is returned within the return period for a reason other than a defect, i.e., a change of mind, the Society shall refund the sale price to the buyer and shall not collect the commission on that sale. Administrative costs already incurred, such as card payment fees, shall be borne by the buyer. Works for which settlement has been made to the artist after the return period has passed shall not be accepted for return due to a change of mind.
Chapter 5 Miscellaneous Provisions
Article 8 Issuance of Certificates of Achievement
① When an artist who has participated in an exhibition organized or agency-handled by the Society requests proof of achievement to apply for government or local government artistic support programs (such as the Artist Pass or creative preparation grants), the Society shall issue a [Certificate of Artistic Activity Achievement].
② The issuance fee for the certificate under paragraph ① is free of charge for members. For non-members, a prescribed issuance fee may be charged.
Article 9 Contract Termination and Refund
① When an artist wishes to cancel an exhibition agency or promotion agency contract for personal reasons, a refund shall be made according to the following criteria.
Up to 7 days before the start of the service (posting of promotional materials, payment of venue rental fees, etc.): full refund
From 7 days to 1 day before the start of the service: 50% refund of the total cost
After the start of the service: no refund
② Costs already incurred (such as the venue booking deposit and design costs) are excluded from the refund amount and settled at actual cost.
Article 10 Damages
If, during an exhibition, the artist causes damage to the Society or a third party through reasons attributable to the artist, the artist shall compensate for such damage.
Article 11 Miscellaneous
Matters not specified in these Regulations shall follow a resolution of the Board of Directors or general custom.
Chapter 6 Public Accessibility and Educational Programs
Article 12 Digital Archive Construction and Public Access
① The Society shall digitize past award-winning works and members' works to build and operate an online calligraphy archive.
② After applying copyright protection technology, the archive materials shall be opened for free viewing by the general public, limited to non-profit educational and research purposes.
Article 13 Public Calligraphy Education and Experience
① To popularize calligraphy, the Society shall open an "Open Calligraphy Academy" or free experience classes for the general public at least twice a year.
② To encourage participation by youth and university students, the Society may establish a separate youth calligraphy competition track and reduce participation fees.
Addenda <No. 1, 2026. 01. 01>
Article 1 Effective Date
These Regulations take effect from the date of promulgation.
Article 2 Transitional Provision
Exhibition agency contracts concluded before the enforcement of these Regulations shall follow prior practice.
Questions about a regulation?
The secretariat answers questions on how an article is read or applied.
